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ABOUT US
OUR MISSION
At Hella Strength, we believe that being strong is more than just physical power - it's also about mental fortitude and community strength.
Our gym is a space where everyone can belong and develop their physical and mental abilities to become the best version of themselves. A place where our community members can find a place to belong.
As a Minority and Disabled Veteran Owned Venture, we know the power of relying on each other, and we want to bring that experience to our community. Whether you're here for competition prep, strength training, group classes, or personal training, we want to help you get HELLA stronger.
Join our community and discover #WhatsYourHella.
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TEAM
Anson - Finance
Anson holds a Masters in Industrial Engineering and is currently working in the Aerospace Industry. With a passion for process improvement, Anson has strived to seek improvements within himself. An avid fan of strength sports, Anson discovered powerlifting in 2016 and has since competed at the local and national levels in the Raw Division. Since discovering his enthusiasm for powerlifting, he has also applied his passion into playing pool. He has placed in the top 10% at the national level in 2019 and is slated to compete in Fall 2021. When he is not lifting, you can find him at a local powerlifting meet or pool tournament.
Lance - Facilities
Lance is an Air Force Special Operations Command disabled veteran, with 8 years and 3 tours to Afghanistan; Operation Enduring Freedom. He worked on the AC-130H model Spectre Gunships as an Avionics Technician. After leaving the service, Lance was picked up by the brilliant minds at Google X to be a hardware and test engineer for Project Loon. He also spent some time working on autonomous vehicles. Lance is a United States Powerlifting Association (USPA) State Referee and has competed in multiple powerlifting competitions, particularly in the Drug Tested Division at the local and national levels in the Raw, and Classic Raw divisions. He has his AA degree and has his sights set to become a Radiologic Technologist. When Lance isn’t working or taking classes, he focuses on his hobbies, which are: powerlifting, 3D printing and prototyping, range days/defensive shooting classes, and working on his classic Toyotas and BMWs. Lance also likes to party. Sup.
Darryl - Assistant Coach
Darryl holds a Masters in Social Work and has 7 years of experience in physical training and coaching fitness. His approach includes a holistic approach which combines the improvement of the mind and body. The philosophy is that both mind and body work in tandem for overall wellness. His style of coaching goes beyond just lifting weights, but also focuses on mobility and flexibility for the body to function correctly and efficiently. When he is not at the gym, he works as a therapist helping individuals understand and achieve mental wellness.
Alvin - Head Coach / GM
Alvin holds a Bachelors in Kinesiology and has 7 years of experience as a Personal Trainer and Strength coach. He also received certifications from USPA Powerlifting Coach, Certified Functional Strength Coach, Underground Strength Coach, Trigger Point Therapy Certified, Functional Movement System LVL 1 (FMS1), and NSCA CSCS. As a coach he believes in educating every client, to motivate them to push their limits and ultimately improve their life through fitness. Alvin’s training style is based on functional movements that will help his clients gain strength, improve performance and move without pain.
Ferd - Business Manager
Ferd holds a Masters in Business Administration as well as a Bachelors in Hospitality, Tourism, & Event Management. An United States Marine Corps Operation: Iraqi Freedom Disabled Veteran, Ferd is an avid fan of strength sports. An United States Powerlifting Association (USPA) State Referee and USPA Certified Coach Practitioner, He has competed in multiple powerlifting competitions, particularly in the Drug Tested Division at the local and national levels in the Raw, Classic Raw, and Single Ply divisions. When he is not working in Tech, you can find him supporting the local strength community or at various fan conventions throughout the year.
Mark - Operations Manager
A former collegiate and semi-professional soccer player, Mark relocated to the Bay Area and is currently a Senior Technology Integration Project Manager with over 20 years of management experience across both the public and private sectors. He is a United States Powerlifting Association (USPA) Certified Coach Practitioner and State Referee. Mark found his way back into fitness through powerlifting after recovering from his most recent surgery. He has since competed in multiple powerlifting competitions, particularly in the Drug Tested Division at the local, State, National, and North American levels in the Raw and Classic Raw divisions and currently holds 2 state records. When he is not working, you can find him either at an obstacle course run, local powerlifting meet, a fandom convention, car show, or at an electronic dance music event throughout the year.
ANSON
Finance | Co-Founder
Ferd - Business Manager
Ferd holds a Masters in Business Administration as well as a Bachelors in Hospitality, Tourism, & Event Management. An United States Marine Corps Operation: Iraqi Freedom Disabled Veteran, Ferd is an avid fan of strength sports. An United States Powerlifting Association (USPA) State Referee and USPA Certified Coach Practitioner, He has competed in multiple powerlifting competitions, particularly in the Drug Tested Division at the local and national levels in the Raw, Classic Raw, and Single Ply divisions. When he is not working in Tech, you can find him supporting the local strength community or at various fan conventions throughout the year.
Mark - Operations
A former collegiate and semi-professional soccer player, Mark relocated to the Bay Area and is currently a Senior Technology Integration Project Manager with over 20 years of management experience in both the public and private sectors. He is a United States Powerlifting Association (USPA) Certified Coach Practitioner and will become a State Referee by Winter 2021. Mark found his way back into fitness through powerlifting after recovering from his last surgery. He has since competed in multiple powerlifting competitions, particularly in the Drug Tested Division at the local, State, National, and North American levels in the Raw and Classic Raw divisions and currently holds 2 state records. When he is not working, you can find him either at an obstacle course run, local powerlifting meet, a fandom convention, car show, or at an electronic dance music event throughout the year.
Anson - Marketing
Anson holds a Masters in Industrial Engineering and is currently working in the Aerospace Industry. With a passion for process improvement, Anson has strived to seek improvements within himself. An avid fan of strength sports, Anson discovered powerlifting in 2016 and has since competed at the local and national levels in the Raw Division. Since discovering his enthusiasm for powerlifting, he has also applied his passion into playing pool. He has placed in the top 10% at the national level in 2019 and is slated to compete in Fall 2021. When he is not lifting, you can find him at a local powerlifting meet or pool tournament.
Lance - Operations
Lance is an Air Force Special Operations Command disabled veteran, with 8 years and 3 tours to Afghanistan; Operation Enduring Freedom. He worked on the AC-130H model Spectre Gunships as an Avionics Technician. After leaving the service, Lance was picked up by the brilliant minds at Google X to be a hardware and test engineer for Project Loon. He also spent some time working on autonomous vehicles. Lance is a United States Powerlifting Association (USPA) State Referee and has competed in multiple powerlifting competitions, particularly in the Drug Tested Division at the local and national levels in the Raw, and Classic Raw divisions. He has his AA degree and has his sights set to become a Radiologic Technologist. When Lance isn’t working or taking classes, he focuses on his hobbies, which are: powerlifting, 3D printing and prototyping, range days/defensive shooting classes, and working on his classic Toyotas and BMWs. Lance also likes to party. Sup.
Darryl - Assistant Coach
Darryl holds a Masters in Social Work and has 7 years of experience in physical training and coaching fitness. His approach includes a holistic approach which combines the improvement of the mind and body. The philosophy is that both mind and body work in tandem for overall wellness. His style of coaching goes beyond just lifting weights, but also focuses on mobility and flexibility for the body to function correctly and efficiently. When he is not at the gym, he works as a therapist helping individuals understand and achieve mental wellness.
Alvin - Head Coach / GM
Alvin holds a Bachelors in Kinesiology and has 7 years of experience as a Personal Trainer and Strength coach. He also received certifications from USPA Powerlifting Coach, Certified Functional Strength Coach, Underground Strength Coach, Trigger Point Therapy Certified, Functional Movement System LVL 1 (FMS1), and NSCA CSCS. As a coach he believes in educating every client, to motivate them to push their limits and ultimately improve their life through fitness. Alvin’s training style is based on functional movements that will help his clients gain strength, improve performance and move without pain.
FERD
Business Manager | Co-Founder
Mark - Operations Manager
Mark, a former collegiate and semi-professional soccer player, relocated to the Bay Area. Mark is currently a Senior Technology Integration Project Manager with over 20 years of management experience across both the public and private sectors. He is a United States Powerlifting Association (USPA) Certified Coach Practitioner and State Referee. He found his way back into fitness through powerlifting after recovering from his most recent surgery. He has since competed in multiple powerlifting competitions, particularly in the Drug Tested Division at the local, State, National, and North American levels in the Raw and Classic Raw divisions and currently holds 2 state records. When he is not working, you can find him either at an obstacle course run, local powerlifting meet, fandom convention, car show, or electronic dance music event throughout the year.
Anson - Marketing
Anson holds a Masters in Industrial Engineering and is currently working in the Aerospace Industry. With a passion for process improvement, Anson has strived to seek improvements within himself. An avid fan of strength sports, Anson discovered powerlifting in 2016 and has since competed at the local and national levels in the Raw Division. Since discovering his enthusiasm for powerlifting, he has also applied his passion into playing pool. He has placed in the top 10% at the national level in 2019 and is slated to compete in Fall 2021. When he is not lifting, you can find him at a local powerlifting meet or pool tournament.
Lance - Operations
Lance is an Air Force Special Operations Command disabled veteran, with 8 years and 3 tours to Afghanistan; Operation Enduring Freedom. He worked on the AC-130H model Spectre Gunships as an Avionics Technician. After leaving the service, Lance was picked up by the brilliant minds at Google X to be a hardware and test engineer for Project Loon. He also spent some time working on autonomous vehicles. Lance is a United States Powerlifting Association (USPA) State Referee and has competed in multiple powerlifting competitions, particularly in the Drug Tested Division at the local and national levels in the Raw, and Classic Raw divisions. He has his AA degree and has his sights set to become a Radiologic Technologist. When Lance isn’t working or taking classes, he focuses on his hobbies, which are: powerlifting, 3D printing and prototyping, range days/defensive shooting classes, and working on his classic Toyotas and BMWs. Lance also likes to party. Sup.
Darryl - Assistant Coach
Darryl holds a Masters in Social Work and has 7 years of experience in physical training and coaching fitness. His approach includes a holistic approach which combines the improvement of the mind and body. The philosophy is that both mind and body work in tandem for overall wellness. His style of coaching goes beyond just lifting weights, but also focuses on mobility and flexibility for the body to function correctly and efficiently. When he is not at the gym, he works as a therapist helping individuals understand and achieve mental wellness.
Alvin - Head Coach / GM
Alvin holds a Bachelors in Kinesiology and has 7 years of experience as a Personal Trainer and Strength coach. He also received certifications from USPA Powerlifting Coach, Certified Functional Strength Coach, Underground Strength Coach, Trigger Point Therapy Certified, Functional Movement System LVL 1 (FMS1), and NSCA CSCS. As a coach he believes in educating every client, to motivate them to push their limits and ultimately improve their life through fitness. Alvin’s training style is based on functional movements that will help his clients gain strength, improve performance and move without pain.
Ferd - Business Manager
Ferd holds a Masters in Business Administration as well as a Bachelors in Hospitality, Tourism, & Event Management. An United States Marine Corps Operation: Iraqi Freedom Disabled Veteran, Ferd is an avid fan of strength sports. An United States Powerlifting Association (USPA) State Referee and USPA Certified Coach Practitioner, He has competed in multiple powerlifting competitions, particularly in the Drug Tested Division at the local and national levels in the Raw, Classic Raw, and Single Ply divisions. When he is not working in Tech, you can find him supporting the local strength community or at various fan conventions throughout the year.
MARK
Operations Manager | Co-Founder
Lance - Operations
Lance is an Air Force Special Operations Command disabled veteran, with 8 years and 3 tours to Afghanistan; Operation Enduring Freedom. He worked on the AC-130H model Spectre Gunships as an Avionics Technician. After leaving the service, Lance was picked up by the brilliant minds at Google X to be a hardware and test engineer for Project Loon. He also spent some time working on autonomous vehicles. Lance is a United States Powerlifting Association (USPA) State Referee and has competed in multiple powerlifting competitions, particularly in the Drug Tested Division at the local and national levels in the Raw, and Classic Raw divisions. He has his AA degree and has his sights set to become a Radiologic Technologist. When Lance isn’t working or taking classes, he focuses on his hobbies, which are: powerlifting, 3D printing and prototyping, range days/defensive shooting classes, and working on his classic Toyotas and BMWs. Lance also likes to party. Sup.
Darryl - Assistant Coach
Darryl holds a Masters in Social Work and has 7 years of experience in physical training and coaching fitness. His approach includes a holistic approach which combines the improvement of the mind and body. The philosophy is that both mind and body work in tandem for overall wellness. His style of coaching goes beyond just lifting weights, but also focuses on mobility and flexibility for the body to function correctly and efficiently. When he is not at the gym, he works as a therapist helping individuals understand and achieve mental wellness.
Alvin - Head Coach / GM
Alvin holds a Bachelors in Kinesiology and has 7 years of experience as a Personal Trainer and Strength coach. He also received certifications from USPA Powerlifting Coach, Certified Functional Strength Coach, Underground Strength Coach, Trigger Point Therapy Certified, Functional Movement System LVL 1 (FMS1), and NSCA CSCS. As a coach he believes in educating every client, to motivate them to push their limits and ultimately improve their life through fitness. Alvin’s training style is based on functional movements that will help his clients gain strength, improve performance and move without pain.
Ferd - Business Manager
Ferd holds a Masters in Business Administration as well as a Bachelors in Hospitality, Tourism, & Event Management. An United States Marine Corps Operation: Iraqi Freedom Disabled Veteran, Ferd is an avid fan of strength sports. An United States Powerlifting Association (USPA) State Referee and USPA Certified Coach Practitioner, He has competed in multiple powerlifting competitions, particularly in the Drug Tested Division at the local and national levels in the Raw, Classic Raw, and Single Ply divisions. When he is not working in Tech, you can find him supporting the local strength community or at various fan conventions throughout the year.
Mark - Operations
A former collegiate and semi-professional soccer player, Mark relocated to the Bay Area and is currently a Senior Technology Integration Project Manager with over 20 years of management experience in both the public and private sectors. He is a United States Powerlifting Association (USPA) Certified Coach Practitioner and will become a State Referee by Winter 2021. Mark found his way back into fitness through powerlifting after recovering from his last surgery. He has since competed in multiple powerlifting competitions, particularly in the Drug Tested Division at the local, State, National, and North American levels in the Raw and Classic Raw divisions and currently holds 2 state records. When he is not working, you can find him either at an obstacle course run, local powerlifting meet, a fandom convention, car show, or at an electronic dance music event throughout the year.
Anson - Marketing
Anson holds a Masters in Industrial Engineering and is currently working in the Aerospace Industry. With a passion for process improvement, Anson has strived to seek improvements within himself. An avid fan of strength sports, Anson discovered powerlifting in 2016 and has since competed at the local and national levels in the Raw Division. Since discovering his enthusiasm for powerlifting, he has also applied his passion into playing pool. He has placed in the top 10% at the national level in 2019 and is slated to compete in Fall 2021. When he is not lifting, you can find him at a local powerlifting meet or pool tournament.
LANCE
Facilities | Co-Founder
Darryl - Assistant Coach
Darryl holds a Masters in Social Work and has 7 years of experience in physical training and coaching fitness. His approach includes a holistic approach which combines the improvement of the mind and body. The philosophy is that both mind and body work in tandem for overall wellness. His style of coaching goes beyond just lifting weights, but also focuses on mobility and flexibility for the body to function correctly and efficiently. When he is not at the gym, he works as a therapist helping individuals understand and achieve mental wellness.
Alvin - Head Coach / GM
Alvin holds a Bachelors in Kinesiology and has 7 years of experience as a Personal Trainer and Strength coach. He also received certifications from USPA Powerlifting Coach, Certified Functional Strength Coach, Underground Strength Coach, Trigger Point Therapy Certified, Functional Movement System LVL 1 (FMS1), and NSCA CSCS. As a coach he believes in educating every client, to motivate them to push their limits and ultimately improve their life through fitness. Alvin’s training style is based on functional movements that will help his clients gain strength, improve performance and move without pain.
Ferd - Business Manager
Ferd holds a Masters in Business Administration as well as a Bachelors in Hospitality, Tourism, & Event Management. An United States Marine Corps Operation: Iraqi Freedom Disabled Veteran, Ferd is an avid fan of strength sports. An United States Powerlifting Association (USPA) State Referee and USPA Certified Coach Practitioner, He has competed in multiple powerlifting competitions, particularly in the Drug Tested Division at the local and national levels in the Raw, Classic Raw, and Single Ply divisions. When he is not working in Tech, you can find him supporting the local strength community or at various fan conventions throughout the year.
Mark - Operations
A former collegiate and semi-professional soccer player, Mark relocated to the Bay Area and is currently a Senior Technology Integration Project Manager with over 20 years of management experience in both the public and private sectors. He is a United States Powerlifting Association (USPA) Certified Coach Practitioner and will become a State Referee by Winter 2021. Mark found his way back into fitness through powerlifting after recovering from his last surgery. He has since competed in multiple powerlifting competitions, particularly in the Drug Tested Division at the local, State, National, and North American levels in the Raw and Classic Raw divisions and currently holds 2 state records. When he is not working, you can find him either at an obstacle course run, local powerlifting meet, a fandom convention, car show, or at an electronic dance music event throughout the year.
Anson - Marketing
Anson holds a Masters in Industrial Engineering and is currently working in the Aerospace Industry. With a passion for process improvement, Anson has strived to seek improvements within himself. An avid fan of strength sports, Anson discovered powerlifting in 2016 and has since competed at the local and national levels in the Raw Division. Since discovering his enthusiasm for powerlifting, he has also applied his passion into playing pool. He has placed in the top 10% at the national level in 2019 and is slated to compete in Fall 2021. When he is not lifting, you can find him at a local powerlifting meet or pool tournament.
Lance - Operations
Lance is an Air Force Special Operations Command disabled veteran, with 8 years and 3 tours to Afghanistan; Operation Enduring Freedom. He worked on the AC-130H model Spectre Gunships as an Avionics Technician. After leaving the service, Lance was picked up by the brilliant minds at Google X to be a hardware and test engineer for Project Loon. He also spent some time working on autonomous vehicles. Lance is a United States Powerlifting Association (USPA) State Referee and has competed in multiple powerlifting competitions, particularly in the Drug Tested Division at the local and national levels in the Raw, and Classic Raw divisions. He has his AA degree and has his sights set to become a Radiologic Technologist. When Lance isn’t working or taking classes, he focuses on his hobbies, which are: powerlifting, 3D printing and prototyping, range days/defensive shooting classes, and working on his classic Toyotas and BMWs. Lance also likes to party. Sup.
DARRYL
Co-Founder
TESTIMONIALS
EQUIPMENT
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